Behold women of the 21st century, OMGYes aims to educate its users (who might be owners of vulvas and vaginas themselves, or have partners who are, or both) to create better, more enjoyable orgasms. It uses sexual pleasure research to underpin the techniques, which focus on 12 key methods, including “edging”, “rhythm”, “multiples” and “staging”.
The website recently garnered attention when Emma Watson announced she was a paid-up subscriber. But what makes OMGYes unique is its explicit, educational content, which includes videos of diverse volunteers demonstrating different methods on themselves, as well as a touch-screen tutorial where users can practice and improve their own technique. Given the number of videos online that portray female masturbation as a turn-on for the straight male gaze, there is something fantastically refreshing and really quite arresting about seeing the same content repurposed for women’s own empowerment and pleasure.
The videos are down-to-earth and straightforward – demonstrations rather than screaming orgasms, which seems a bit odd at first. But you soon realise that this only feels strange because we are so unused to seeing women talking frankly and naturally about their desires and bodies, instead of performing a stereotypical, panting response to massage a male ego. As Lydia Daniller, co-founder of OMGYes, points out: “It’s pretty clear to anyone who goes to the site that it’s a poor substitute for porn if that’s what you’re looking for. It’s much more like sitting and talking with close friends.”
Read more about this revolutionary website on The Guardian .