This week on the Beauty Takeover, we’ll be taking a look at celebrities who have teamed up with beauty brands to give back and make a positive change in society. Celebrities have the power and influence to make a difference. It’s heartening and encouraging to know that these celebrities and brands are doing what they can to make the lives of others so much brighter.
1. Ariana Grande x M·A·C Viva Glam
The founders of cult Canadian brand M·A·C teamed up with their artists to create the M·A·C AIDS Fund in 1994, to help people of all ages and backgrounds to who are affected by HIV/AIDS. Every year, M·A·C teams up with a celebrity or artiste to come up with a Viva Glam range, of which consists of a lipstick and lip gloss. 100% of the proceeds of each and every Viva Glam product is donated to men, women and children affected by HIV/AIDS. It’s also an attempt to raise awareness and educate the public about the disease, which has been severely stigmatized as a homosexual disease. This non-profit initiative has raised more than $380 million in the United States alone. This year, Ariana Grande is the new ambassador for the Viva Glam program. Check out the collection here.
2. Gwen Stefani x Urban Decay Ultraviolet Edge
Co-founder and CEO of Urban Decay, Wende Zomnir, has always been a major advocate for women’s rights. By educating and raising awareness about female empowerment, it is a step in the right direction towards overcoming domestic violence, child marriages and increasing reproductive health and responsibility. This is the second year that Urban Decay has teamed up with Gwen Stefani to help bring attention to this initiative. 100% of proceeds from the limited edition Gwen Stefani Urban Decay’s Eye Primer Potion, Enigma, will be donated to women’s empowerment non-profits selected by the Ultra Violet initiative, like the Women’s Global Empowerment Fund. The goal is to donate $750,000 this year.
3. Dita Von Teese x Kiehl’s LifeRide for amfAR
In 2010, Kiehl’s launched LifeRide to raise awareness about HIV/AIDS and generate funds for The American Foundation for Aids Research (amfAR). To date, including this year’s campaign, Kiehl’s has raised about $1.6 billion for the initiative to fund 8 cure-related research projects. The ride this year was held in August. The 11-day, 1,100-mile motorcycle charity ride made 10 stops at Kiehl’s stores along a multi-state route in the Northeast, which ended in Philadelphia. At each stop, the public was able to meet the riders as well as learn more and contribute to the foundation. Kiehl’s donated $150,000 to amfAR this year alone. Dita Von Teese has been generously providing her support to amfAR over the years, and has teamed up with Kiehl’s to appear as one of the celebrity faces for this year’s campaign.
4. Ciara x Revlon
Revlon and the Entertainment Industry Foundation (EIF) have raised more than $70 million through the Revlon Run/Walk cancer research and support programs. Funding has helped thousands of women and families affected by breast cancer to get the financial support and help they need. Olivia Wilde and Emma Stone were spokeswomen for the Run/Walk program. However, due to a restructuring in charitable efforts, Revlon will no longer be hosting the Run/Walk events in LA and New York and will be unveiling a new campaign soon. As the new face of the brand, Ciara recently showed her support for breast cancer research at Revlon’s Philanthropic Luncheon, alongside fellow stars Hallie Berry and Jennifer Hudson.
5. Kat Von D x Project Chimps
Who doesn’t love Kat Von D and her amazing range of lipsticks and eyeshadows, brushes and contouring palettes? Her products are a makeup junkie’s absolute paradise. In August this year, Kat announced on her instagram that she would be releasing a limited-edition shade of her Everlasting Liquid Lipstick. The proceeds would be contributed to Project Chimps – an animal sanctuary that rescues animals used in biomedical research and cosmetics testing. As a long-standing animal activist, Kat has been working to raise funds for various animal rights organizations, and reformulating her makeup line to be entirely vegan and cruelty-free.
With great power comes great responsibility, and these celebrities and brands have shown that all it takes is the first step to make that change, for the betterment of society and communities everywhere.
All images belong to respective brands and artistes.