Inspired by insightful conversations brought about by their first ever Global Dreams Index Survey, SK-II created a heartwarming short film called “Dream Again | SK-II #changedestiny” – featuring women who have left their dreams and hopes in the back burner, because life and its many responsibilities and social conventions just got in the way.
It took a few little ones to remind them to take a step back and reassess their childhood dreams. Despite the many adversities and discouragements that life throws their way, they have the power and courage to overcome it all and be a person that their younger self would be proud of.
The survey of 5,400 women in 14 countries across 6 continents found similar results in Malaysia, with 6 out of every 10 women neither pursuing their dreams nor feeling satisfied with their lives. Among the reasons for putting their passions on hold include limited financial security, fear of change and not conforming to the traditional definitions of success.
In contrast, 82% of women around the globe who pursued their dreams were reported to be satisfied with their lives and defined success as “doing what you love”.
Just last Thursday in Kuala Lumpur, children teamed up with local personalities to inspire Malaysians to “dream big” on social media. Star supporters included home-grown international singer and songwriter Yuna, actors Awal Ashaari and Aaron Aziz, Youtuber Jinnyboy, beauty queen Soo Wincci and national SEA Gold Medalist Gymnast Farah Ann.
“By encouraging women (and men) to pursue their dreams and empowering them to overcome personal and societal limitations, we hope to inspire them to change their destiny”, said Markus Strobel, President of Global SK-II.
Watch the film that started it all here:
Images courtesy of SK-II Malaysia.