It is true that every brand has a story, but perhaps not one as unique as the one from this Korean skincare brand! Belif gets its inspiration from its muse, Duncan Napier, who began his career as a herbalist when he went in search of a cure for his chronic cold symptoms. He successfully treated and cleared his cold with a syrup made from herbs that he had developed himself. Encouraged, Napier continued his studies on herbs and became a renowned herbalist. He opened the first Napiers herbal clinic in 1860 in Edinburgh, Scotland, which exists until today. Inspired by Napier’s philosophy and believe in herbs, Belif sources the world for the purest ingredients and are free of parabens, sulfates, phthalates, and synthetic preservatives and dyes, as well as fragrances, mineral oils, and ingredients from animal origin.