The History of Whoo
Marie Claire gets an exclusive first look at the launch of 2016’s limited edition Bichup Self-Regerating Anti-Aging Essence in Seoul, where royal beauty secrets reveal themselves.
The heart of Seoul is an elegant one. While Seoul has been associated with a cosmopolitan, cutting edge vibe, the city is also reverent of time-honoured traditions that have been passed down for generations. As part of an exclusive group of international journalists invited to unveil this year’s limited edition Bi Chup Ja Saeng Essence from History of Whoo, Marie Claire has been privy to a different side of Seoul. This facet draws from its best of modern Korean beauty technologies to combine with time-tested ingredients used by the royal court. The result is an exceptional anti-aging, self regenerating essence that stays true to its roots while providing efficacious results. Make no mistake— this is one of the most luxurious treatments you can find in the market, no less because of the regenerating effects but also because History of Whoo has a longstanding commitment to daring from traditional ingredients and combining it with the best beauty technologies of today.
A CLASSIC BEAUTY
The launch of 2016’s Bi Chup Jae Saeng Essence is a grand affair befitting the most beautiful of empresses. The atmosphere at the newly opened Four Seasons Hotel in Seoul is one of anticipation, what with each year’s new, exclusive packaging for Bi Chup Ja Saeng Essence and the arrival of its ambassadress, the actress Lee Young-ae. Touted as Korea’s answer to Angelina Jolie, Young-ae was selected because of her regal elegance as well as her famous turn as an empress in the famous palace TV series Jewel In The Palace. In fact, the star’s youthful complexion and classic beauty belies her forty-five years of age, something she naturally credits to History of Whoo.
Even as she steps in front of the harsh lights at her photo call, the star’s radiant complexion is unmistakably flawless and youthful. Later, she tells us that it is because she gets enough sleep and exercise in addition to her beauty regimen. The star had taken a ten-year hiatus from acting and is returning with a new series, Saimdang, The Herstory this Fall, another period drama that focuses on the mother of Confucian scholar Yulgok in the 1500s. In fact, Young-ae is known to eschew endorsements and her partnership with History of Whoo is seen as a momentous occasion, a testament to the beauty brand’s rejuvenating results.
Korea’s royal history dates back to as far as 12th century BC and the beauty of its empresses have long been regaled in songs and poetry. In fact, these beauty secrets were jealously guarded and
restricted only to those of regal lineage. It is only recently that experts have begun to study the many benefits of the royal court’s beauty regimen. Three secret court beauty formulas
have been discovered by the History of Whoo to be essential. At the launch of the new Bi Chup Essence, this is celebrated in the form of seasons with dancers depicting royal empresses as this
make their way through Spring, Summer and Fall. The three court formulas together with lotus essence form the heart of the Bi Chup Ja Saeng, a second step. The first step sees skin first awakened (Chojahabidan) through identifying its problems and encouraged to heal naturally. The third and vital step sees the healing process start with Chojahabidan with cordyceps.
Check out the photos from the recent event in Seoul,Korea