No one should be denied the right to something as essential as clean water. However, many orang asli communities are still struggling to obtain this basic need.
“I have visited orang asli settlements a few times before and I know the hardships they face. It breaks my heart knowing that there are still many Malaysians being deprived of life’s most basic need.” Foong Winnie, Brand General Manager of Laneige Malaysia
After 3 successful runs of the “Waterful Sharing Campaign”, Laneige Malaysia once again renewed its commitment to provide access to clean water for orang asli communities across the nation. Since the start of the campaign this year in May, they have successfully raised RM100,000 through the proceeds of its Water Sleeping Mask. RM10 from each purchase was directed towards the campaign fund. As a result, they have donated 30 units of Life Straw point-of-use water filtration systems to the orang asli communities in Kampung Ulu Geruh, Perak.
Yesterday marked the official handover of the water filtration systems to the communities, a ceremony organized by Laneige Malaysia and the Global Peace Foundation Malaysia (GBF). The orang asli were touched by the support, and welcomed us with open arms.
“Before we had this water filtration system, we had to go into the jungle and the hills to find water. We would filter the water ourselves using a cloth filter, which would have to be changed daily. It was very difficult to get clean water, especially when it rained,” said Bah Itam, one of the members of the Ulu Geruh community. “Our children also suffered from skin problems as the unfiltered water they bathed in contained parasites,” he added.
Unlike other regular filters, the Life Straw units do not require maintenance as it has an automatic self-cleaning mechanism.
When asked how his family’s life has improved after the initiative, the father of two replied “It’s much easier now. Just being able to drink and cook with clean water has made life so much better than before. I’m so thankful to all of you who made this possible. Thank you all so much.”
During the ceremony, the orang asli women were treated to a Laneige beauty makeover, and the children were taught how to make pretty paper flowers. The children were also provided with stationery and Refill Me water bottles, sponsored by Laneige Malaysia.
This year’s campaign has benefited more than 880 residents in 5 villages, including Kampung Ulu Geruh and Kampung Poh in Perak, as well as Kampung Padang in Pahang.