How would you describe a Good Girl? Or a bad one at that? A woman is never just one or the other. She is multi-faceted and complex, yet holds her own in every way possible.
As the first big runway show that she opened was at age 15 for Carolina Herrera, it was only fitting for the gorgeous and effervescent Karlie Kloss to be the face of the House of Herrera’s newest fragrance – Good Girl.
Here, Karlie shares her thoughts on the new scent and her very first memories of fragrance.
What are your earliest memories of fragrance?
“Fragrance is so powerful. To this day, I’ll smell something that reminds me of my grandmother’s perfume and it triggers so many memories. One of my first big purchases was a fragrance, having saved up my baby-sitting money. Growing up in the Midwest, I didn’t have a ton of fancy handbags, shoes or gowns, but I did have fragrance. It’s the invisible accessory, as Mrs Herrera says. It’s something that taps into that inner confidence and changes how you feel, (and is) one of the best things you can invest in. I’m always changing clothes, like a chameleon, but the one thing that I wear everyday is my fragrance.”
What does the new scent’s tagline “It’s so good to be bad” mean to you?
“I’ve been thinking about this and I don’t think I have enough of a naughty side! I believe that the spirit and attitude of this duality is really true to who Mrs Herrera is. She’s this elegant, graceful woman, who is such a tastemaker, but the more you get to know her, you see she has a naughty side. Also, she partied it up at Studio 54. I love those images of her, this beautiful, regal woman in the midst of those epic moments. There was a special time back in the 70s when women had this empowerment and even today, I think it’s something that women of all ages can identify with. I certainly identify with it. It’s this idea of being a good girl, being hardworking, passionate, playing by the rules, but also letting loose.”
How do you and your friends relate to the concept of female empowerment?
“I really try to surround myself with people who are like-minded. I grew up in a house of all women – my three sisters and my mum – and then my poor dad. I’m very much surrounded by women who share the same kind of values, drive and passion for what they do, and I feel really lucky because I’ve found something I love at an early age. I started working at 15 and a lot of my friends also started their careers young. There’s a confidence that comes from that. Also, I find it a really admirable trait when people are hardworking and I surround myself with those friends.”
When asked why Karlie was chosen as the face of Good Girl, Carolina Herrera replied:
“Karlie has been working with Herrera for ten years as a model. She’s the perfect good girl because she juggles so many things. She’s a model, she’s had a steady relationship for a long time, she travels, she works, she cooks. And she’s got that look in her eye. She’s not an open book. There’s something very important about having a little mystery and not revealing everything at once. She’s a beauty and I think she’s perfect for this fragrance.”
The Carolina Herrera Good Girl fragrance is now available at department stores nationwide, for RM240 (30ml), RM348 (50ml) or RM460 (80ml).
Source: sunshinekarliekloss.com | Images: Courtesy of Carolina Herrera Fragrances | Edited by: Clara Siew