Marie Claire South Africa by Helen Wallace
When I was a kid I had bouncy blonde hair which, sadly, morphed into a blah shade of light brown as I headed towards puberty. This is why I have been dying my hair since the age of 15, starting out with henna and then progressing from box dyes to actual appointments at a salon. Progress takes time. I’ve been every colour – from bright red to blue-black and platinum.
While I am testing out fashion colours at the moment, my ride-or-die colour is definitely blonde, and it’s what I will return to once this experimental phase I’m in is over – a nice blonde balayage, with baby lights and enough regrowth to make it look effortless. The reason for this is that it allows enough of my natural hair colour to show through but I am still able to elevate it and make it slightly less drab. And, after years of dye jobs, I want to give my natural hair colour some exposure.
As it turns out, I am not alone in this, and the ‘no-hair-colour’ colour is on the rise. And there are a few reasons for this:
The first one is plain and simple – colouring your hair regularly damages it. Even if you go to a top-notch salon, if you are putting loads of chemicals into your hair on the regular, especially bleach, it’s going to take it’s toll on your tresses. Many people who are becoming followers of the ‘no-hair-colour’ movement, albeit unknowingly, are doing so because they feel that their hair just needs a break.
Another reason that people are opting to embrace their natural colour is because of decision fatigue. While this is something I haven’t experienced personally, with a long list of colours I still want to try, many people are just over it. From having to pick a colour that (they hope) suits their lifestyle, aesthetic and their wardrobe, to having to potentially invest a lot of time and money maintaining their new shade, it can be a bit overwhelming.
Lastly, many people who are going au naturel with their locks feel that, much like make-up or jewellery, hair colour can be like an accessory, except you can’t take it off at the end of the day. And that can, at times, be too big a commitment.
Hair experts claim that the same cool girls who made hair trends like ombre and fashion colours popular are the same ones who are opting for a more subtle, natural look. And what ever the cool kids do, the rest of the world tends to follow. With minimalism becoming increasingly popular, and the ‘no-make-up’ make-up look gaining momentum, it was only a matter of time before it reached the hair industry. And the time to flick what your momma gave you is now.
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