Birthed by two of London’s leading hairstylists, Paul Percival and Adam Reed, Percy & Reed is all about achieving amazing looking hair, effortlessly. With an extensive range of products that tackle all sorts of hair needs and goals, it has quickly become one of our go-to brands for our hair must-haves. Another major plus – they offer products formulated with top quality ingredients, with lots of vegan friendly and gluten free options too! In an exclusive interview with Marie Claire Malaysia, we got to sit down with one of the founders, Paul Percival, to learn more about the brand and just exactly how we can achieve seriously good hair too!
Paul Percival, Founder of Percy & Reed
What is the brand philosophy behind Percy & Reed?
Our Mantra is “The Effortless Way to Seriously Good Hair™”. All Percy & Reed products have been specifically designed to be very simple to use yet give amazing results. The range includes all the hair care and styling products you need to create a modern look at home, effortlessly.
What is one hair care product that you recommend that all women must have?
It would have to be a dry shampoo, everyone wants 10 more minutes in bed – the Percy & Reed Dry Shampoos are suitable for all hair types and colours. More importantly, it allows your hair and scalp to have a break as it’s not advised to over wash your hair.
View this post on Instagram
What products/ hair care routine would you recommend to combat the humid weather of Malaysia?
No matter what, always include our Perfectly Perfecting Wonder Balm. It works to protect every hair strand by shutting the shaft to reduce frizz. It also protects hair from humidity for up to 72 hours, so by adding this to your routine you are already winning!
What is the most essential step of a hair care routine to ensure hair looks good all throughout the day?
Percy & Reed products are designed to be layered and work together. We have created a five-step regime (prep, prime, style, refresh and treat) which allows you to tailor the products to your needs and pick the best products to keep your hair looking the best throughout the whole day. However, choosing the right shampoo conditioner is a must to ensure everything else you use achieves the best results. https://www.percyandreed.com/pages/story
With the landscape of the beauty industry constantly evolving, what direction do you see the realm of hair care heading to in the next 5 years?
I think it will all get simplified, there are too many products available for consumers, only the strong products will remain. Leaving stronger, more needed and better formulated products on the market.