With the realm of the retail landscape constantly evolving, SK-II take a global innovative journey to transform the current beauty retail experience with the debut of their Future X Smart Store. Which makes it the world’s first travel retail beauty smart store, in partnership with the Shilla Duty Free in Singapore Changi Airport
The Future X Smart Store hopes to provide a unique physical and digital (“phygital”) retail concept to travelers at Singapore Changi Airport. The store merges the latest digital technologies with physical in-store elements to create a convenient and pressure-free shopping experience for travelers.
Designed with time-pressed travelers in mind, the “phygital” Future X Smart Store in Shilla Duty features a Discovery Bar, the Smart Product Scan and a Skincare GPS that help travelers locate, learn and shop for their favourite SK-II products in the shortest time possible.
The Discovery Bar
The Discovery Bar features an interactive digital interface that is a one stop station that provides visitors with information of all SK-II products with just a simple touch. Travelers can now shop for their favourite SK-II products without the hassle, time and effort of going on a storewide hunt.
Smart Product Scan
If you have pre-planned to pick up something from SK-II, all you need is a photo of the product you want saved in your phone, and the technology will do the rest for you. By simply scanning the SK-II product images they have downloaded on their mobile devices, traveler are directed to the exact location of their desired product, thanks to its advanced image recognition technology.
The Skincare GPS in the store is meant to make it easier for customers to locate their desired products in-store. It ups the convenience factor even further by signalling specific shelf lights to light up on demand, allowing travelers to find what they want with just one look.
Future X by SK-II is part of ongoing foray into retail innovation and the start of a global transformation to connect with a new generation of consumers who are looking for more meaningful shopping experience. Through engaging “phygital” skincare experiences at the Future X Smart Stores, SK-II hopes to take the intimidation and pressure out of shopping for skincare in the offline retail space.