Accidental Influencer – Dedicated to Gucci’s latest Icon, the Gucci Tennis 1977 Sneaker
Intriguing and playful, Gucci celebrates the launch of its new sneaker, the Gucci Tennis 1977, with a witty campaign. Lensed by London based artist, photographer and director Max Siedentopf, the campaign sees groups of identical people going about their day with an air of nonchalance – unaware of the staggering coincidence and the curious gaze of the photographer. The resulting imagery is candid and fun.
Inspired by an original low-top tennis shoe from the archives, the sneaker is available in several canvas combinations, textures and prints. If you love a good classic, the plain sneaker in butter will be your best bet. If you prefer something with a little more bite, the Apple GG print is our go-to. Check out the available new sneakers below!