The January launch of Burberry’s B Series dons the perfect hue of red to ring in the Lunar New Year and Valentine’s Day. If you couldn’t get your hands on the ever-competitive B series drops, fret not as you can try your luck on the 17th of next month (and the month after that, and the month after that)!
Their new B Series is one of Burberry’s biggest projects since Robert Tisci’s arrival to the British fashion house. On the 17th of each month, the brand will release new, exciting and unknown items for customers to purchase and will only be available for just 24 hours.
The first edition of the B Series started on September 17th and it featured a unisex white t-shirt and sweatshirt featuring the brand new TB monogram in red. Since then, they have continuously launched items with the logo-stamp every 17th of the month. Each launch will differ depending on availability and its scale. But, Tisci hopes to stay in constant communication with his customers through this intriguing and unheard of practice.
If you’re hoping for a chance to cop a piece, the only way is through Burberry’s Instagram, Line and Kakao platforms at 12pm GMT/ 8PM MYT every 17th of the month.