After much anticipation, Bottega Veneta finally opens its doors in Tokyo Flagship, and we were right there to experience it first-hand! Spanning a whopping 800 square meters of retail space, with six different floors, it is currently the biggest Bottega Veneta store in Asia, showcasing an extensive range of women’s and men’s ready-to-wear, handbags, small leather goods, luggage, eyewear, shoes, fragrance, jewellery and the Home and Furniture collections. We won’t lie to you- most of our time was spend admiring every single detail in the ready-to-wear section on the third floor that features Bottega Veneta’s Pre-Fall 2018 collection, designed by the brand’s all-new creative director, Daniel Lee.
And with a new creative head, comes a whole new interior design. The look of the Tokyo flagship is designed to reflect the character of its home city and is housed within a sleek structure inspired by the Japanese capital’s futuristic spirit and modernist architecture. The façade of the store features the brand’s iconic intrecciato weave, created with over 900 silvery square metal panels with a “lunar” finish. The weave on the exterior of the store appears to dissolve to create openings for the windows and front entrance. The interior takes inspiration from Light and Space artists of the 1960s who explored a conceptual use of light and geometric shapes to create an environment. In the Tokyo flagship, the interior is framed by inclined and folding planes created with “Kyoto white” plaster and classic mineral plaster, which blends inspiration from both the Japanese and Italian traditions. The folds and pleats frame the windows and exterior views, and their color changes with the natural movement of sunlight throughout the day. Look around, and every furniture in the store is decorated with Bottega Veneta furniture.
Look down to the floor, and feast your eyes on the clean and linear pattern of the natural oak flooring, which was inspired by Tamo, a local species of ash tree that produces a rare, precious wood with a distinctive grain. Other materials utilised throughout the store include teppei-seki, a Japanese slate used in architecture in the late Edo period, along with various types of Italian marble such as Persian Red travertine that are signature to the Italian brand.
A floor down from the women’s ready-to-wear section is the women’s shoe salon. Here, we admired all the new styles of shoes the brand had to offer under the new reign- and yes, they were unapologetically bold, yet sophisticated, both in the same sentence. Here is also where the dedicated space for women’s precious bags and the personalisation services are placed. Men’s leather goods and shoes will be housed on the lower level. The ground floor is where all the leather goods and eyewear are stationed. The fifth floor will be reserved for private appointments. So, the next time you hop on a plane down to Tokyo, we recommend that you drop by the new store for a visit- we can’t promise that you would walk out empty-handed!