Inspired by the latest cast of 21st century dream chasers, Coach launches its campaign for Fall 2019. Creative Director, Stuart Vevers captivates us with a fresh narrative of the house through the latest concept of pursuing infinite possibilities in New York City. The campaign practically screams: “Go ahead and chase your dreams in style!”
With a new look and feel, the campaign features the familiar faces of Michael B. Jordan and Kiko Mizuhara, as well as newer additions, Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer, and Liu Wen. The diverse cast illustrates the free-spiritedness and spontaneity of the house while remaining true to its heritage, values, and mission.
Vevers collaborates with photographer Juergen Teller for his impeccable skills in bringing out the spontaneity of the cast.
“He is able to create the warm, unpretentious and playful spirit I wanted. He is known for capturing the unique essence of his subjects, and is able to reveal the humanity and authentic personalities of our cast” – Creative Director, Stuart Vevers
Iconic locations in New York City serve as a backdrop for the campaign. These include Lower East Side, Central Park, the Manhattan Ferry, and Brooklyn Bridge.
The campaign also features an exquisite collection of Coach’s latest fall bags which consists of the Rivington backpack, Tabby shoulder bag, and Troupe tote. Check them out below!