Celebrating its 90th year anniversary, Fendi has an amazing show planned for the 7th of July which seals once more its profound and long-lasting bond with Rome; the brand choose its hometown to hold a never seen before Fashion Show at the iconic Trevi Fountain, followed by a breath-taking dinner at Pincio Terrace, Villa Borghese, that hosts one of the most amazing landscape views of Rome. The Trevi Fountain, Roman icon, is a one-of-a-kind scenery for Fendi’s fashion show; its water and play of lights fuse with the catwalk rhythm giving life to a divinely magical atmosphere
Founded in Rome 90 years ago, Fendi opened its first boutique in 1926 in Via del Plebiscito, featuring a small fur atelier and leather goods workshop. Still today the luxury Maison hosts in-house ateliers, creative temples where highly-skilled artisans convey all their expertise to unique creations, all made-in-Italy.
“A Fashion Show in Rome at the Trevi Fountain is the best way to celebrate FENDI’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship. The Trevi fountain is a unique place and its represents FENDI preservation of values, tradition and historic patronage while looking towards the future,” states Pietro Beccari, FENDI Chairman and CEO.
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