Combing through the House’s archive, Maria Luisa Frisa embraces a new approach to displaying artefacts and documents in the Gucci Garden Galleria through a series of thought-provoking exhibits that rotate every 6 months. The exhibitions aim to reflect the brand’s complex and multidimensional history, illustrated through Alessandro Michele’s imaginative narrative of Gucci. The Galleria spans two floors with pockets of rooms dedicated to a theme.
The first level is solely dedicated to Détournement, where decontextualized elements of the House are disassembled, reinterpreted and pieced together to create a new story. Using multiple cultural references (from Disney’s Donald Duck to the iconic Union Jack), the exhibits highlights the ability of the House to evolve and integrate; giving new life and meaning to Gucci’s designs. Those looking to understand the history of the House will find the Bagology exhibit as mesmerising as the bags (borrowed from the archive and contemporary collection) on display.
The exhibition extends to the second level where rooms named Ouroboros, Cosmic Colours and Jardin d’Hiver explores the House’s aesthetic deeply inspired by nature. Visitors are also invited to indulge in a cinematic experience at The Cinema da Camera auditorium that is dedicated to experimental film productions.
But the exhibition isn’t just confined to the rooms. Make your way through the stairwells of the Galleria and be enticed by the beautiful wall paintings by English artist Alex Merry. Her dreamlike and metaphysical universes are characterised by a vivid array of colours, held in place and time by arched windows that metaphorically opens onto the Piazza della Signoria. If you decide to take the lift, Italian artist MP5’s incisive black and white images against a colourful backdrop will awaken your senses and provide much food for thought.