Text by Pushpanjali Mohanan
As the world battles the turbulent effects of COVID-19, fashion’s most prestigious luxury groups join in on the fight against the novel coronavirus.
Whether you’re reading or watching the news, it may seem as though everything we’re going through is harrowing. But in these trying times, many high fashion brands are stepping up to the plate by showing their support in the fight against the infectious disease, COVID-19. From donations to manufacturing medical essentials, these luxury groups are doing all they can for those in need amidst the crisis:
#1 LVMH Group
With some of the biggest fashion powerhouses under their belts – Louis Vuitton, Dior, and Bulgari to name a few – LVMH has not only pledged to distribute free hydroalcoholic gel but to also supply 40 million medical-grade face masks in France.
Under the instruction of Bernard Arnault, Chief Executive of LVMH, all the production facilities in France under their Perfume & Cosmetics sector (Parfums Christian Dior, Guerlain, and Parfums Givenchy) will be used to produce large quantities of hydroalcoholic gels. The products will be sent to the French health authorities and the Assistance Publique – Hôpitaux de Paris without any cost. In addition to the 40 million face masks procured from China, Dior has also reopened its Baby Dior Ateliers in Redon to support the production of new masks for those fighting for safety on the front lines. The masks will be produced by volunteer staff and distributed to healthcare personnel in France.
LVMH’s support during our current global health crisis is their way of thanking the individuals working tirelessly in combating the pandemic.
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#LVMHjoinsforces Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault instructed the LVMH Perfumes & Cosmetics business to manufacture within their production sites as much gel as needed to support the public authorities. Since Monday, the gel has been delivered free of charge daily to the French health authorities and as a priority to the Assistance Publique-Hôpitaux de Paris. The LVMH Group would like to express a special THANK YOU to all those who made it possible, in particular to our exceptional production teams from @guerlain, @diorparfums and @givenchybeauty who have shown great solidarity and engagement in a spirit of collective effort for the common good. The Group and its Maisons are extremely proud and humbled to do their part in the fight against COVID-19 and to help those whose mission is to protect and care for others. As such, we will continue to honour this commitment for as long as necessary, in connection with the French health authorities. #Coronavirus #COVID19 #APHP #staysafe #StayAtHome #COVID2019france #LVMH #LVMHtalents #Guerlain #ParfumsChristianDior #DiorParfums #Dior #GivenchyBeauty #Givenchy