#2 Kering Group
In their global efforts, Kering supported Italy’s fight against the pandemic by donating to four major hospital foundations in Lombardy, Veneto, Tuscany, and Lazio. Contributing to China’s fight against the disease, a donation was also made to the Hubei Red Cross Foundation. Meanwhile, in France, the luxury group made a financial donation to Institut Pasteur in support of their research into COVID-19.
Kering’s huge efforts are also followed by Gucci’s €2 million donation to two crowdfunding campaigns. The Italian brand also plans on donating 1.1 million surgical masks and 55,000 medical overalls (subject to approval from medical authorities) to the health authorities in the Tuscany region. Taking a different approach, Gucci has even focused their Instagram page as a platform to inform their followers on ways to flatten the curve of COVID-19’s infection rate by sharing official messages from the World Health Organization.
Meanwhile, Bottega Veneta launched Bottega Residency, a multi-platform concept that lends a space each week to its list of collaborators, muses and talents. The platform allows its viewers to experience live performances by collaborating artists, cooking shows from popular chefs, and a movie night on Sundays. The platform kicked off with an opening from the creative director of the brand, Daniel Lee. The platform is readily available on their Instagram, Youtube, Weibo, Line, Kakao, Spotify, Apple Music, and not forgetting the mini-site on www.bottegaveneta.
Kering’s future plans consist of providing three million surgical masks imported from China to French Health services while manufacturing their own masks in Balenciaga’s and Saint Laurent’s French workshops. The group’s vision towards the future gives us hope that there is light at the end of the tunnel. With optimism in our hearts, Kering’s efforts and kindness will be recognized and stand the testament of time.
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Kering contributes to the fight against Covid-19. 3/3 All these contributions follow those already made in China and Italy in recent weeks. On March 11 in Italy, Kering and its Houses made donations to the four major foundation hospitals in Lombardy, Veneto, Tuscany and Lazio. More recently, @gucci responded to a call to fashion companies from the Regione Toscana for surgical masks and medical overalls, and could be able to donate 1.100.000 surgical masks and 55.000 medical overalls in the coming weeks, subject to relevant authorizations. On January 28 in China, Kering and its Houses announced a donation to the Hubei Red Cross Foundation to help fight the spread of the virus.