MC Malaysia explores high street giant Zara’s larger than life flagship store in Hong Kong’s central district.
In one of the busiest business hubs in Asia, a new Zara flagship store has emerged in central Hong Kong. The establishment, with a floor area stretching 55,000 square feet over six stories, occupies the historical Crawford House, a unique period building which bears the hallmarks of the Chinese renaissance. In the 1930s it was home to China Emporium Ltd., one of the greatest department stores of the era and the only one founded by local entrepreneurs.
This Queen’s Road establishment brings the total number of Zara stores in Hong Kong, the first Chinese city penetrated by the brand back in 2004, to 12. Today, Zara has more than 1,900 stores located in hundreds of cities worldwide. In spite of this presence, customers remain at the centre of the company and its strategy and as such, its stores are at the forefront of its business. This concept has received much praise from the business community as Zara is known for its no-advertising policy, relying solely on its stores to promote the brand.
The design concept is based on the four core principles which inspire the Zara global store concept: beauty, clarity, functionality and sustainability. Its simplicity, accentuated by the presence of large white spaces which blur the limits between the ceiling and walls, creates a sensation of openness and freedom.