Kenzo’s Spring Summer campaign 2018 is called Yo! My Saint. The campaign features an original film for Kenzo which has been directed by Ana Lily Amirpour along with music from Karen O.
The Yo! My Saint sees the coming together of music, film and fashion. The film features Kenzo’s Spring-Summer 2018 campaign which revolves around the celebration of muses. Talks between Kenzo’s creative directors Humberto Leon and Carol Lim resulted in model Sayoko Yamaguchi and musician Ryuichi Sakamoto being muses for the campaign.With model Sayoko Yamaguchi being the historic muse and music icon Ryuichi being the modern muse.
“Yo!My Saint” track that Karen composed has an arresting crescendo which fades into a lullaby. Thanks to Ana Lily Amirpour’s vision, the film was perfectly put together. Michael Kiwanuka was brought on board to sing on the track as well.
Alex Zhang Hungtai
Both muse characters are played by actress Jessica Henwick and Kiko Mizuhara Japan based actress, model, singer and designer.
Music by Karen O
Directed by Ana Lily Amirpour
Watch the Yo! My Saint film on https://www.kenzo.com/en/yomysaint