If you love it, it’s MAI TROPPO. If you enjoy it, it’s MAI TROPPO. If it makes you feel good, it’s MAI TROPPO.
Bvlgari invites you to embrace life, every single moment, here and now with its latest campaign, MAI TROPPO which means never too much. Shot by Swedish director and photographer Johan Renck, who is famous for his uncompromised love for beauty and deep explorations of characters’ multifaceted personalities.
The incredible campaign is deeply rooted in a Roman flamboyant exuberance, which has continuously become the major source of inspiration for Bvlgari. The beautiful location includes Villa Adriana in Tivoli and Villa Aldobrandini in Frascati, just outside the Italian capital.
MAI TROPPO features an outstanding cast includes Marie Claire Malaysia’s May 2019 Cover star, Naomi Scott, supermodel Lily Aldridge and American star of HBO’s series “Euphoria,” Zendaya. Beautiful, powerful and talented, these women share the same passion of fierceness, bravery and unapologetic approach to life as the brand does. You will be witnessing different moments of their life through this campaign, that are just simply breathtaking.
Naomi Scott takes on the streets of Rome in the most fashionable way, possible! A little fun under the sun, exploring the city accompanied by Diva jewels.
Lily Aldridge living the posh life wearing Bvlgari HJ collection while posing in front of the legendary Fountain of Tevi.
Zendaya attends a mysterious masquerade ball wearing the Octo Roma 18kt rose gold watch and poses like a modern Eve in a lush garden setting, sparkling in diamond Fiorever collection.