Max Mara FW19: Glamour Personified for the Modern Woman
What does it mean to empower women? Max Mara FW19 takes a glamorous approach in response to this thought-provoking question. Their answer is a simple albeit elegant one: It’s all about the clothes that allow women to shine. And the secret ingredient that puts the power into power dressing? Glamour of course! This season, Max Mara takes power dressing to the next level with silhouettes that are strong at the shoulder, wider, boxier and leggier; the elaborate shape enhanced with classic colours including white, tan and black. But elegance isn’t only confined to the silhouette. Creative director Ian Griffiths threw in eye-catching standout pieces that did not shy away from attention. The classic Teddy coat for instance, takes on bold colours in audacious cyan, cerulean and corn yellow. Whoever said a woman can’t turn up to work with a bright outfit and still command the stage? Enriching the concept of the modern and powerful woman even further, Max Mara’s FW19 show was held at Bocconi University, a world class institution whose graduates are mostly women, and the numbers are steadily rising. The Fall 2019 collection is an empowering tribute to the elegant modern woman – the boss lady who knows she is sharp, smart, sassy and vivacious to boot. We highlight five powerful looks from the collection here.