Chanel has just released the teaser trailer for the film, titled Reincarnation, starring Pharrell Williams and Cara Delevingne, which will debut alongside its Métiers d’Art collection in Salzburg next week. The film pays homage to the brand’s famous quilted jacket and recreates an important moment in the brand’s history when founder Coco Chanel, after seeing the uniform of the elevator operator of the Austrian hotel where she vacationed in 1954, was inspired to design the now iconic Chanel jacket.
“It was time to show the origins of the Chanel jacket, inspired by the one worn by the lift attendant in a hotel near Salzburg in the 1950s… Reincarnation is the story of a lift attendant’s jacket being reincarnated as a timeless piece of women’s wear,” says Karl Lagerfeld about the film.
Watch this space for the full film on December 1, and for now, watch the teaser of Reincarnation below:
Photo by Karl Lagerfeld