Text By Ardeshir Hamedani
The famous Brazilian top model and fashion icon, Alessandra Ambrosio has been selected by Pretty Ballerinas as the new face of the brand, continuing the journey started by Olivia Palmero.
Alessandra is known as one of Victoria’s Secret’s mega model but since the current changes in our society and how women are looked at and the #Metoo movement, Vicotria’s Secret’s sensational shows have been canceled however Alessandro has decided to change her wings for ballerinas and that’s how Pretty Ballerinas has launched its new collection with supermodel as the main star!
“But we not only launched this campaign with Alessandra as a top model; We also did it with Alessandra, a mother, businesswoman, partner…” explains Ursula Mascaró, Creative Director of the Group.
The reason behind that decision is that the idea behind the collection is to claim the power, grace, and sensuality of the ballerinas. They can go from red carpet to daily office work, unplanned dinner date, being the last person at the gym or picking up the kids from school in the rain or even partying wild in the middle of the desert in the most immaculate Coachella style.
Alessandra Ambrosio is a great addition to the Pretty Ballerinas family following the footsteps of Olivia Palermo as the Audrey Hepburn of the new millennium with her values of elegance, authenticity, and sophistication but yet with more of sexy and strong touch. She claims her strength as “ performing on a red carpet or posing in a photocall under hundreds of spotlights in a pair of totally flat ballerinas feeling as attractive, sexy and powerful as on a pair of sky-high heels. Because to show off, you don’t have to suffer,” concludes Ursula, Creative Director of Pretty Ballerinas
You can find the full collection HERE.
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