De Beers celebrates the debut of the London by De Beers High Jewellery collection with a photographic series of Dato’ Michelle Yeoh sparkling in the collection, shot by Mary McCartney.
An exquisite collection inspired by one of the four major fashion capitals of the world, De Beers debuts its London by De Beers collection which features exquisite jewels that pays tribute to the brand’s founding city. “We are proud to call London our home and to introduce our first collection created as a tribute to our brand’s founding city.
These unique pieces have been created to encapsulate the magical Thames, bringing to life the unique spirit of London. The 5 sets showcase exceptional, fluid craftsmanship to reflect the water and the light through the beautiful combination of diamond cuts and skilful jewellery techniques,” states Mr. François Delage, CEO De Beers Diamonds Jewellers.
To further commemorate the debut of such a breathtaking collection, the jewellery label teamed up once again with renowned photographer Mary McCartney to create a series of photographs entitled “London Dreams”, featuring acclaimed film actress and humanitarian Dato’ Michelle Yeoh. The series took inspiration from Dato’ Michelle’s childhood memories of growing up in London and her journey to stardom, capturing her beauty perfectly in every shot.