21 Brands common mispronunciations- Part 1
The fashion industry is full of names that could get anyone’s tongue in a twist- be it brand or designer. In today’s day and age it is almost necessary to be fashion literate. Let’s start with the basics- pronunciations. In conjunction with Marie Claire’s 21st anniversary, we take a look at 21 of some of the most commonly mispronounced brands in fashion. Ranging from the names of iconic fashion houses to cosmetic brands and perhaps some labels you might not even have heard of. Fret not for Marie Claire is about to give you some fashion insight to help you avoid that awkward face palm moment.
21 brands common mispronunciations, there are some things spell check just can’t do for you. So here’s our guide to a little fashion education…
With Karl Lagerfeld as head designer and creative director of Chanel, this fashion empire has become a household name with its signature icon and brand emblem. Despite that you’ll still find yourself stumbling upon a person to two who pronounces it as “Channel” instead of its actual pronunciation of “Sha-NEL”
This high fashion house is pronounced “lahn-VAAN” and has been headed by designer Alber Elbaz since 2002. Founded in 1889 by Jeanne Lanvin the Parisian label’s sales reached €203 million in 2011, not counting an estimated €4.5 million in revenues. In 2013, Lanvin became the official tailor of Arsenal FC, a London-based football club.
Gianni Versace usually referred to as Versace, is an Italian fashion company and trade name founded by Gianni Versace in 1978. After the death of Gianni Versace in 1997 his sister Donatella Versace, formerly vice-president, took over as creative director. Pronounced “ver-sah-chee” the world has seen some of the most iconic fashion moments from this brand. Jennifer Lopez wore an exotic green Versace silk chiffon dress to the 42nd Grammy Awards 2000 and the Black Versace dress of Elizabeth Hurley are some of the most iconic dresses which made Versace a household name.
4. Shu Uemura
Pronounced “Shi Umura”, the company is famed for their cosmetics and eye-lash curlers the brand was founded by a Japanese makeup artist in 1960 . The Shu Uemura international cosmetics line still bears his name to this day.
5. Manolo Blahnik
Head designer Manolo Blahnik founded the brand in the 1970s. Currently based in London, England, the correct pronunciation is “mah-NO-lo BLAH-nik”, but it was Sex And The City’s infamous “Urban Shoe Myth“ quote from Carrie that made Manolo Blahnik and its Campari Mary Jane Heels go down in TV history.
This luxury watchmaker brand takes on a French pronunciation to its name: “ew-BLO” is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company currently operates as a wholly owned subsidiary of France’s LVMH.
Swarovski “sworr-OFF-skee”, is an Austrian producer of luxury cut lead glass, headquartered in Wattens, Austria. Available worldwide, the brand is known to produce one of the most fashionable jewellery lines. Swarovski crystals have been famously adorned on red carpet dresses and luxurious evening gowns.
A Hermes handbag is every fashion collectors dream. Known as an iconic handbag and scarf maker, this brand was famously featured in the film “The Devil Wear Prada” when fashion assistant Emily got hit by a moving car. The scene caused a rain of Hermes scarves. Pronounced “air-mez” the brand’s head designer is Nadege Vanhee-Cybulski. Their headquarters is located in Paris, France, the brand was founded in 1837 by Thierry Hermes.
This luxury French brand is famously known for its haute couture clothing, accessories, perfumes and cosmetics. The brand was founded in 1962 by Hubert de Givenchy. Currently headed by designer Riccardo Tisci, since 2005, this Parisian brand is pronounced “zhee-vawn-shee”.
With its iconic red sole and heel, who could mistake a Christian Louboutin pump for any other? Head designer Christian Louboutin founded the brand in 1991 and it is based in Paris, France. As famed as it may be, some still aren’t too sure of its pronunciation which is “KREEST-yahn loo-boo-THAN”