Among the most anticipated collections in London Fashion Week 2016, Fashion East’ Caitlin Price dishes on what we can expect from the show.
Caitlin Price, a seasoned designer with Fashion East, talks about staples of the collection like the tracksuit with fabrications that are anything but ordinary. For the aesthetic of the collection, Price says we based it around casual wear silhouettes. People describe it as “sports-luxe,” but I think that is quite a general term because it’s not practical in any way! We elevate everyday pieces like tracksuits and sweatshirts through our approach to textiles and fabric manipulation, using a combination of real and synthetic silks. [It’s about] elevating those pieces into a fantasy wardrobe. It’s about summertime, about girls partying. The brand is very much about the personality of the girls who wears it.
Price imagines the story of what those girls are doing. “At the moment we’re figuring out ways of developing our textiles, in-house and out. We’re trying to [move] to a more grown-up way of working, to refine things. “She reveals that it is a tricky balance between fashion and driving a business. “There are a lot of couture references, and they are couture techniques, essentially, so it’s trying to find a balance of a viable product.”