Unless you’re a social media phobe the chances are that you will have heard of Vero, with everyone who’s anyone seeming to have downloaded the app in the past few days.

Despite launching in 2015, the photo-sharing app hailed ‘the new Instagram’ only came onto our radar this week, going viral instantly and reaching number one on Apple UK’s App Store.

But given the fact that ‘Vero fever’ started just days ago, it is surprising to see how much of a backlash the app has already received, with a lot of unhappy users now deleting it from their phones.

But it’s not the technical glitches or the struggle to meet demand that is losing Vero fans, people are instead turning against the app because of its CEO, Ayman Hariri, and his controversial past.