In fact, LVMH has signed her with their beauty subsidiary Kendo before, the very same Kendo that produces cosmetics for Sephora which is also owned by LVMH and prior to that she designed a capsule collection of shades for Dior in 2015.
So what gave it away? Well the picture below did.
Last Tuesday Rihanna was seen donning a pair of oversized sunnies in New York city with the word Fenty engraved on the side. Well it can’t be just accessories, right? There must be a full fashion line featuring ready-to-wear, leather goods and the works. Wishful thinking as this sounds, we look forward to hearing an update soon from the duo.
In the meantime, let us indulge on what little we know according to WWD who first reported this news. Sources say that LVMH has carefully selected a crew from Louis Vuitton and Celine to help work on this project with Rihanna and her team.