In conjunction with the International Women’s day 2020, Blu Inc Media successfully created a Women Empowerment campaign with great support from our sponsors, which include Samsung Malaysia. Stand Together is a 3-minute video that was well traversed in promoting female solidarity featuring the amazing cast, Jasmine Suraya as Soo, Sharifah Sakinah as Mia and Sangeeta Krishnasamy as Geetha. Each of these women had to face their own battle until one fateful day, their stories intersect, and everything changed for the better. Short but powerful, we hope that our message pull-through and have captivated you to make the right changes.
Our effort doesn’t just stop there. Together with Samsung Malaysia, and our remaining sponsors, we have located 5 interactive walls in Pavilion Kuala Lumpur as a platform for women to share and discover more about themselves. These walls were there from the 6th to the 22nd of March and provided with instructions to encourage people to take photographs with it:
1) A TV wall which loops the movie, and other Blu Inc and sponsor content (Dining Loft, Level 7)
2) An Instagram wall that features 4 ‘sub-walls’. One is a chalkboard-style wall with quotes from women featured in Blu Inc magazines, and 3 others are visually-led motivation walls (Connection, Level 3 (Fronting illy Cafe)
3) A ‘survey’ wall where women (or men) can share how they spend their ‘me-time’. They do this using stickers placed on their respective ‘me-time’ boxes. Over time this wall will show how different people spend their alone time (Pavilion Elite, Level 4)
4) A ‘take a moment’ wall, which features envelopes filled with 40 suggestions for self-care, self-motivation, self-awareness and charitable acts that shoppers can pick and carry out (Connection, Level 3 (Next to Quivo) )
5) A general single-quote wall with a quote that ties the whole project together. (Main Entrance, Level 3 )
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As we’re counting down to the International Women’s Day 2020, we invite you to share the love and check out our interactive walls located at various location in @pavilionkualalumpur at Level 3 and the Dining Loft, Level 7. Spot them, take a picture and you could be a winner of @fossil or @kosemy products worth RM500 each! (5 Fossil prizes worth RM500 each and 5 Kose prizes worth RM500 each). In order to win, follow these simple steps: 1) Visit our walls in Pavilion (5 different locations) 2) Take a creative picture of the walls 3) Post it on your instagram with hashtags #bluincIWD2020 #pavilionkl #GalaxyS20 #kosemy #fossilmy 4) Make sure your Instagram is in “Public” mode 5) The best ten photos will be the winners! 6) Due to the Restricted Movement Order, the walls in Pavilion KL will remain until the 5th April 2020. Contest period have been extended to the 5th April 2020. Winners will be announced on the 8th April 2020. Good luck! #marieclairemalaysia #bluinciwd2020 #pavilionkl #GalaxyS20 #kosemy #fossilmy
The no-dialogue video was well-captured on most scenes through the lens of Samsung Galaxy S20 smartphone. With the latest Single Take function, the AI camera technologies allow us to capture both images and videos at the same time. You should know that the Galaxy S20 series has been designed with the Space Zoom technology. So taken from a distance or closer shot, the Live focus, cropped and Ultra Wide features work amazingly to create the best result we need for the campaign. You would be impressed too with the stunning clarity details of the S20 Ultra 108MP camera as seen on the footages. Keep reading this article to witness it yourself.
For the production of the video, our storyline requires us to record at various locations. As you can see below, we shot Geetha’s scene in an indoor environment. Thank god for the larger sensors take in more light, we are able to achieve high-quality content even in low light situations. The Samsung Galaxy S20 series also offers a stunning 8k video shooting which allows us to experience the content in true-to-life color and quality. Impressive isn’t it?
As technology has played a vital role in our daily lives, the Samsung Galaxy S20 series fits perfectly well to be part of this campaign. The kind of sidekick any men or women need for work and personal life. From how we communicate with each other to completing our daily tasks, the advancement of technology has made it all possible.
Without further ado, watch our exclusive Stand Together BTS video in capturing every moment possible through the lens of Samsung Galaxy S20 smartphone. Enjoy!
DIRECTOR & PRODUCER
STORY & SCREENPLAY
Sharifah Sakinah as Mia
Sangeeta Krishnasamy as Geetha
Jasmine Suraya Chin as Soo
Syasya Syantini Paramasvaran as Boss
Farhana Junaidi as Senior
Qaiyum Aiesha as Mia’s Husband
Zam Osman as Soo’s Fiancé
Christy Yoong as Client
STYLING & WARDROBE
MAKEUP / GROOMING
Por Jia Jun
Por Jia Jun
Jibby By The Park