Its Pinktober an important month, a month to celebrate breast cancer awareness. With numerous events in conjunction with this month, comes talks and campaigns too. Skincare and makeup brand Estée Lauder has come up with a breast cancer campaign that urges everyone to take action. Dubbed #TimeToEndBreastCancer, the campaign is all about continuing to create awareness and fight cancer hence the word its time is stressed.
How so? It boils down to education before action. How much do you know about cancer, from the causes to the symptoms. A powerful movement that’s here to stay.
The following Estée Lauder brands listed below are on board with this movement:
- Bobbi Brown
- Bumble and bumble
- Donna Karan
- Estée Lauder
- Jo Malone London
- La Mer
- Lab Series
- Tom Ford Beauty
- Tory Burch
They will play their part by selling Pink Ribbon Products or helping out with donations to charitable organizations internationally that are one with this cause.
Here are some pretty neat stuff that you should get your hands on.
View this post on Instagram
Breast cancer affects us all, and it’s time to take action ?. For each purchase of our limited-edition Pink Ribbon Collection items, #EsteeLauder will donate to the @bcrfcure in support of @esteelaudercompanies’ Breast Cancer Campaign. Click the link in our bio to explore the full collection. #TimeToEndBreastCancer #AdvancedNightRepair