Digi and advertising agency NagaDDB join forces to launch a cyber safety PSA video ‘Fight Against Predators’. Through its Digi CyberSAFE programme, the telecommunications company continues its effort by rolling out the video, which sheds light on how easily we can track individuals (not just children) through social media in the present day. Digi hopes to bring attention to both parents and youth alike by identifying the risks and signs of cyber-predators.
In the PSA video, we follow the POV of the cyber-predator. He navigates social media apps with ease – randomly picking a school on Facebook, going through tagged photos, selecting an unsuspecting young girl’s Instagram profile, and nabbing an exact location of her house off tagged locations. Open up Google Maps street view and we see (what we assume is) the young girl’s house. Bringing up Notes, the predator stores a wealth of other young children’s information (Prisha, 12, lives in Subang; Greg, 14, lives in Shah Alam; Norul, 13, lives in Kg Baru) and when mid-composing details on the latest victim, a ping shows a message from his wife: “Can help buy bread otw home?” A chilling realisation that sexual predators exist in all forms, even a seemingly happily married man with a family.
Watch the video below.
Digi CyberSAFE will be present at the Big Bad Wolf fair at the Mines from 8 to 18 December 2017. For more info, visit www.digi.my/digicybersafe.