H&M Home created a warm and inviting collection for the holiday season.
The theme this year is artistic, cosy and rustic, inspired by the Winter landscape.
“I’m so excited for the holiday season to start, and I’m so looking forward to see how our customers include our products in their celebrations. In many homes, treasured items form part of the traditions and it’s a wonderful thought that perhaps our cheerful fox mug will become part of someone’s childhood memories one day !”, said Evelina Kravaev Söderberg, Head of Design at H&M Home.
What’s special about the new theme of H&M HOME ?
Bring that winter wonderland atmosphere inside with winter white chunky knits; prints inspired by the flora and fauna of a wintry forest with deers and pine branches; and natural materials such as linen, jute and wood. Along with traditional patterns such as stripes and checks, fake fur and fresh modern reds create a traditional yet contemporary setting to the holiday celebrations.
For those who prefer a more glamourous setting to the celebrations, we were influenced by the elegance of an urban holiday. Luxury is key to this look, dominated by golden and amber hues along with materials such as fake fur, velvet, brass and bronze. Simple and elegant.
The H&M collection will be available in H&M Avenue K, H&M Quil City, H&M IOI Putrajaya and H&M Spring Kuching.