- Yen Kuok
The most predictable route to follow when daddy’s the richest man in Malaysia is to enter the family business once you graduate from university. Not 28-year-old Yen Kuok, though. The independent youngest daughter of sugar magnate Robert Kuok, bucked the trend and was hard at work setting up her own successful business instead. Guiltless was born in 2016, from the vision of wanting to offer luxury goods at pre-loved prices in a first class retail experience. Since it was the first of its kind in Hong Kong at the time, when Yen opened a pop-up store in Queen’s Road Central, it was a hit! Customers couldn’t believe that such pristine bags were actually second-hand, so she had to print out stickers declaring that the goods were pre-loved. The store was supposed to be up for just two weeks, but it was so popular, it remained in its premium spot for another month. In June this year, Yen brought her business to the next level in a merger with The Luxury Closet, the Middle East’s largest online luxury goods marketplace.